STITCH UP! MAGAZINE / JUNE 2021
"I’ve always had an interest in sustainability and fashion. I also always wanted to start my own business but I never had the time to do it. The pandemic gave me the time to sit down and put all my ideas together and create the brand."
IMPACT MAGAZINE / JUNE 2021
"Currently, the collections are focused on menswear, including t-shirts and shorts with a clean minimalist aesthetic. However, Miguel wouldn’t rule out the opportunity to bring his sustainable focus to the world of womenswear. Miguel describes his clothing as ‘cool but hippyish’ which allows his customers to embark on their sustainable journey."
WHERE IT BEGINS / JUNE 2021
"My focus is to make products that are as sustainable as possible but also comfortable and simple. I want Kromo to be that t-shirt that you can wear to either go grocery shopping or on a night out, always keeping sustainability in mind."
RIVAL MAGAZINE / MAY 2021
"The word "Kromo" is composed of the word "Chromos," which means color in Greek, "Chrono," which refers to time. Munoz added, "I decided to take these two words as inspiration because I find their sound is very strong and grounded; I associate these words with earth, soil, and nature. The reference to time is also important to me because I want to create products that are long-lasting and durable."
INSPO DAILY / MAY 2021
"Kromo have also released a selection of T-shirts made of bamboo, a material that significantly reduces water waste and chemical use. In their mission statement, they said: “We source only sustainable fabrics that are knitted/woven in the UK and Europe and carry a fair-trade certification."
FIBRE2FASHION / MAY 2021
"Gen Z and Millennials are not only turning away from unsustainable brands but are embracing and willing to pay more for sustainable products. Surveys of Gen Z members (2) have shown that 73 per cent of them are willing to pay more for sustainability, a majority of which were willing to pay up to a 10 per cent premium. Youngsters are the leading voice in sustainability and will pay the price to be greener - this is a massive step in the right direction and sustainable brands are becoming more championed along the way."
SWLONDONER MAGAZINE / MAY 2021
"The popularity of independent and sustainable brands has long been on the rise, and now their success could be threatening typical high street shopping. Miguel Munoz launched Kromo, a menswear brand focused on delivering sustainable products as an alternative to fast fashion, two months ago. At the end of 2020, online shopping was up 36.6% across all consumer goods sectors from the previous year - the most growth the industry has seen since 2007."
RUGBYREP USA / MAY 2021
"Not only are the products made from very eco-friendly materials – the way these fabrics are made is also ethical by reusing the water during the manufacturing process and by avoiding the use of harmful chemicals. Kromo’s clothes are designed and produced in London and they have partnered with a local manufacturer that follows strict ethical standards. Such as keeping fabric waste to a minimum and paying their team a competitive fair wage for their hard work."
RIVAL MAGAZINE / APRIL 2021
"The label has just released their first collection - designed out of two sustainable fabrics and showcasing a range of different sleek & simplistic garments such as branded t-shirts, vests and shorts. This first collection integrates functionality and comfort into a fresh and vibrant style that defines the Kromo brand. The label is also supporting the sustainable movement by donating £1 from every purchase to Surfers Against Sewage, a charity dedicated to the protection of oceans, waves, beaches and wildlife."
LUXURIA LIFESTYLE MAGAZINE / MARCH 2021
"Kromo Menswear is the newly launched sustainable fashion label based in London and founded by the designers passion in cleaning up our plastic polluted oceans. Kromo’s mission is to diminish global warming by reducing the fashion industry’s carbon-footprint as they currently contribute “8.1% of the world’s greenhouse gas emissions” and that should be changed!"