Our Story

Our story

We are a sustainable menswear brand founded in London that is committed to creating long lasting garments, reducing waste, supporting local communities and using fabrics made from organic and regenerated materials. Our first collection integrates functionality and comfort into a fresh and vibrant style that defines our brand. We are mostly proud of our Brazilian inspired swim briefs made from fishing nets and other waste that would otherwise pollute the Earth.​

Our clothes are designed and produced in London and we partner with a local manufacturer that follows strict ethical standards such as keeping fabric waste to a minimum and paying their team a competitive fair wage for their hard work. They source only sustainable fabrics that are knitted/woven in the UK and Europe and carry a fair trade certification. 

Moreover, we use plant based biodegradable mailer bags to get our products to your doorstep. These are made from a combination of PBAT, a bio based polymer which is compostable, and PLA which is made up of plant materials like cornstarch, allowing them to break down in only 180 days in a domestic compost. The bags are certified by TUV Austria; meeting American, European and International standards.

​We believe change is needed in the fashion industry to regain harmony with nature and we are committed to contribute to that change.